Quizzes are an incredibly powerful tool for retail brands. They can be used to both bring in new leads and sell products in a personalized way. Here are the tips we’ve compiled from helping over customers bring in over 1.5 million leads and sell millions in products.
Creating Your Quiz
1. Quiz Subject
There are two ways to make retail quizzes.
a. Recommend a certain product. If you are a small brand or you want to recommend a specific product within a category, make a quiz that points to a specific product. For example “Which Sunglasses Should You Get?”
b. Give People a “Style” which narrows down your products. Give people a style based on your categories of products. For example, if you are a clothing brand, the styles could be “chic” “modern” or “classic”
2. Quiz Title
This is easy.If you are recommending one product, the title is “Which (product) are you?” if you are assigning a style, the title is “Which (blank) style are you?”
3. Quiz Questions
Have a conversation with your quiz takers in the questions. Build a connection, create trust. Here are three specific ways to do that.
a. Inject your personality. Speak like yourself and people will connect with you more naturally.
b. Speak like a human. Don’t make your quizzes like the ones you had to take in school. Speak naturally by using personal pronouns (I, You, We, Me, etc.)
c. Only 6-10 questions. That’s roughly 2 minutes of quiz-taking time, which is ideal.
4. Quiz Lead Capture
1. Explain why you’ll add value. Modern marketing is all about adding value. Give a reason for people to opt-in (other than just being able to see the quiz results). This could be exclusive discounts, free content, or just personalized advice.
2. Be honest about your marketing. If you send one email each week, say so, if you send one a month, tell people. Remember that a lot of people will find your quiz through social media, so reinforce your brand by starting off with honesty.
5. Quiz Outcomes and product recommendation
There are two ways to format your quiz results.
The first is to have a call-to-action button in the results for one product (which you’d do if you only recommended one product), or you put a call-to-action button to check out the style category (which you do with a style personality quiz).
Outcomes
The outcomes should be pretty simple, include a great image, and include share buttons.
Products
The product recommendation pages Should include lots of information about the style you told people they were. It should also include call-to-action buttons to purchase said products.
6. Marketing Automation Follow-Up
After you capture contact information from someone in a quiz, you have to make the transition to sending email marketing messages. This is a tough move, but here’s how to navigate it.
a. Immediate Thank You
Here in Qeazzy we integrate with every major marketing automation system, and you can use those systems to send an immediate follow-up email after someone takes your quiz.
The subject should be “Your Style Personality is (blank)” or “Your Product Recommendation Is (blank)” This email connects the dots between the quiz and your email messages.
b. Send out what the other styles are (optional)
One strategy I’ve seen work really well is to send a second email a few days after someone takes your quiz that explains what the other personalities or products are. This is like a bridge email between the quiz thank-you email and other email messages you will send.
c. Send Recommended Products
Send products for someone’s personality or send products related to the original one you recommend.
d. Offer a discount or special promotion
After sending a few messages, give people an exclusive discount or offer, this is where you close people who were on the fence from the start.